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If there’s one thing we learned from our debut at the Accounting and Business Show Sydney on 12-13 March, it’s this: accountants may be serious about numbers, but they know how to keep things interesting.

Earlier this month, we packed our bags (and our mascot) and headed to Sydney for the Accounting & Business Show 2025 — a major industry event that connects accounting professionals, finance leaders, and tech innovators from across the globe. It’s where ideas are exchanged, partnerships are formed, and solutions are explored. Naturally, we were thrilled to be part of it — especially since this was our first time exhibiting in Australia.

But the experience wasn’t just about showcasing SimpleAI — it was a learning experience filled with interesting conversations, curious questions, and some delightful surprises along the way.

Pitch Perfect: A Proud Moment for SimpleAI

One of the standout moments for us was being selected for the Pitchfest competition — an opportunity to present SimpleAI to a packed audience. It was a proud moment to showcase our AI Agent and how it simplifies accounting workflows. With AI still being a relatively new concept in the industry, this platform gave us a chance to connect with practitioners directly, and the response was fantastic.

G’day, Sydney!

Being our first time showcasing in Australia, we weren’t sure what to expect. Would accountants be hesitant about AI in their profession? Would SimpleAI resonate with this new audience? Well, turns out, we had nothing to worry about.

The Hot Topics at Our Booth

Our booth had a constant buzz, and there were a few standout themes that kept popping up in conversations:

? "What exactly is an AI Agent?" — Many visitors were curious about what this term means in the accounting space. Our answer? SimpleAI is your AI Agent for Accounting — trained to read, understand, and categorize invoices, bank statements, and contracts with precision. It’s smart enough to learn your company’s unique accounting needs and improve over time.

?? "How accurate is your AI?" — Understandably, accuracy was top of mind. We proudly shared how SimpleAI achieves exceptional precision by studying historical data, ensuring transactions are categorized correctly without the need for complicated mapping or rules.

?? "What’s your most loved feature?" — Hands down, our bank reconciliation feature stole the spotlight. The fact that SimpleAI can analyze patterns in past data and intelligently match transactions without complex setup left visitors impressed.

?? The Unexpected Star? Our mascot! Turns out, people couldn’t resist snapping photos with our AI Agent character. Who knew a mascot could steal the spotlight at an accounting show?

SimpleAI Sounds... Boring?

One memorable moment came when a visitor confidently told us: "Your boss must be a man. There’s no way this name was created by a woman. It’s too plain."

We couldn’t help but laugh. While "SimpleAI" may not scream excitement, we believe its strength lies in exactly that — simplicity. After all, when it comes to accounting, businesses don’t want complex, they want clear, efficient, and... simple.

We’re pretty proud of our no-nonsense, straight-to-the-point name. (But hey, maybe we’ll brainstorm a quirkier nickname too!)

Partnerships, Conversations and Possibilities

Beyond the laughs and lively chats, our presence at the show opened doors for exciting opportunities. We gained solid leads from accounting practitioners eager to explore SimpleAI for their businesses. Even more exciting, several firms and IT integrators expressed interest in partnering with us — seeing our potential as a valuable solution for their clients.

It’s clear that as we expand into Australia, there’s plenty of appetite for tools like SimpleAI that simplify complex accounting tasks while saving time and improving accuracy.

Fun, Laughs, and... Ice Cream?

After two intense days of conversations, pitches, and demos, our team celebrated the wrap-up of a successful event with some well-deserved ice cream. Yes, we couldn't find our boba tea there. It was a small moment that captured the energy of the team — proud, relieved, and excited for what’s next.

Why Australia Feels Like Home

This event wasn't just about showcasing SimpleAI; it was about connecting with like-minded professionals who are passionate about improving their workflows. The curiosity we encountered, the conversations we had, and the partnerships we’re building have us feeling incredibly excited about growing in the Australian market.

We came to Sydney as newcomers — but left feeling like part of the community. A big thank you to everyone who visited our booth, attended our Pitchfest presentation, and shared laughs with us along the way.

Here’s to more exciting moments ahead — and hopefully, our name is catchy enough to pass the test next time! ??

Looking Ahead: Singapore, Here We Come

Our Sydney adventure may be over, but we’re just getting started. Next up, we’ll be showcasing SimpleAI at the Accounting & Business Show Asia in Singapore later this year. We can’t wait to continue sharing how SimpleAI is redefining accounting automation for businesses everywhere.

Until then, here’s to simpler accounting — and maybe some boba tea with ice-cream this time.